SEO Test

Changing up my SEO experiment. Luckily as someone who lived, and moved to and from, west Los Angeles, I know it’s important to have good culver city movers

Well, I have certainly not kept this up

I feel like it’s been forever since I dusted this blog off. Although I did recently change jobs to start working for a certain Pleasanton SEO. That hasn’t been the only change in my life as of late, as my wife and I are expecting our first child. Couple that with a home remodel and it’s […]

This is a test of the emergency broadcast system

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Why Yelp’s Most Recent Critic Is Off-Point

An article critical of Yelp’s sales practices published in the Los Angeles times has been making the rounds in the local search space lately. The article, very heavy handedly, characterizes the practice as extortion. I’m not going to go into specifics of the accusation, if you want them you can read them here, but I think […]

A Survival Kit to Deal with the (Not Provided) Apocalypse

Where did my data go?

Those of us who have been paying attention to the (not provided) count have been wondering what was up with the huge spike in visitors with their keyword data stripped out. Well the answer is finally here, Google has switched all of their searches to encrypted HTTPS searches. That means, most likely tomorrow, all organic […]

How to Make a Killer Landing Page

How to Make a Killer Landing Page

This session by Lucy Orloski was a great run through of conversion rate optimization best practices for your landing page. Critical Elements of a Successful Landing Pages Landing pages are fishing nets that capture the ocean on traffic sitting on your website. This is a wide ocean and you can’t talk to these people in […]

The Science of Inbound Marketing with Dan Zarrella

The Science of Inbound Marketing w/ Dan Zarrella

So far this has been my favorite, non-Seth talk of Inbound 13. This should come as a shock to no one considering it was a data heavy presentation with tons of actionable insights. These action items come from data sets with millions, some time billions of data points. As with all large data sets, don’t […]

We are all Inbound Marketers: Seth Godin’s Inbound 13 Keynote

Seth Godin - We Are all Inbound Marketers | Inbound 13

Seth Godin is a personal hero of mine. His TED talk on permission marketing is the thing that got me to think beyond the technical SEO world. Getting to see him speak live is one of the main reasons I wanted to come to Inbound 13 in the first place. I mean, the man basically […]

The Inbound Marketer’s Dilemma

Nifty Law Legal Marketing Doesn't Want Jerk Clients

I don’t want  SEO to be turnkey or scalable Anybody who has worked in this space for more then a hot minute has probably thought about how they can scale their SEO efforts in order to take on more clients and make more money. I definitely have. I was part of the problem. I helped […]

All the MozCon 2013 Resources and a Bag of Chips

The stage at MozCon 2013

I really was planning on live blogging MozCon 2013, but that never materialized. Luckily, lots of other people created great resources about MozCon, but I haven’t yet seen all of those great resources in one easy to access place. Official Resources These are all the MozCon resources coming out of the wonderful land of Moz. […]